Saturday 18 July 2009

Ally Capellino

a new free standing 'pop-up-shop' retail space proposal for Ally Capellino for use during London Design Week. this is one of the ideas in discussion, an abstract representation of Allys HQ shop in Shoreditch using vintage wooden apple crates as a modular building component and used scaffold planks extending under the scrap wood shop front to form the street pavement. currently a work in progress -not a final concept.

Above- the sourced crate used to build the walls, counter etc. garments are to be framed- one item per crate hung on wooden or cast iron hooks. new glass tops can also be added to create display plinths and counter cabinets.

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